Using Your Management System Certificate for Marketing

Written by ASR Editor on . Posted in ASR Quality & Standards Blog

Heads Up..

As a reminder, website, printed promotional and sales material must conform to your Management System's certification scope.

Some organizations have opted to exclude certain functions from the scope of their Management System and those exclusions are listed on their certificate.

An example is use of the word "design". If your organization excludes 7.3 Design, your website and any advertising or promotional material cannot lead a "reader" to conclude that your company has "design" capabilities.

A second example is servicing. If 7.5.1 Servicing is excluded, the certified organization cannot make reference in their advertising/sales material that the organization can correct or fix problems at the customer's location or in the field.

Another example is Customer Property 7.5.4. If your firm's certification scope lists the exclusion of customer property, using your customer's logo or other customer-supplied material is inappropriate as your registration certificate clearly indicates what is excluded from your Management System scope.

So, when your ASR auditor asks to see your website, and advertising or promotional material, they are auditing your certification scope against all communication media. In addition to reviewing your certification scope, they will also look for the proper use of the ASR and ANAB logo if it is being applied to sales or communication media.

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